Ingredients
We believe you should know everything that’s in your toothpaste (and what it actually does).
- Water: Solvent, base. Helps combine ingredients and provides proper consistency.
- Calcium carbonate: Mild abrasive. Helps remove surface stains and plaque.
- Silica: Abrasive, thickener. Helps clean teeth and provides proper texture.
- Xylitol: Natural sweetener. Provides sweetness, may help prevent cavity-causing bacteria.
- Sodium cocoyl glutamate: Mild surfactant. Natural, gentle cleansing agent derived from coconut.
- Gluconate potassium: Stabilizer. Helps maintain product stability and consistency.
- Aspen bark extract: Natural preservative. Helps maintain product freshness without artificial preservatives.
- Gluconolactone: Chelating agent, mild exfoliant. May help with stain removal and product stability.
- Glycerin: Humectant. Prevents toothpaste from drying out, provides smooth texture.
- Honeysuckle flower extract: Natural antimicrobial, flavoring. May provide gentle antibacterial properties and pleasant taste.
- Hydrogen peroxide: Whitening agent. Helps remove surface stains and brighten teeth.
- Water: Solvent, base. Helps combine ingredients and provides proper consistency.
- Calcium carbonate: Mild abrasive. Helps remove surface stains and plaque.
- Silica: Abrasive, thickener. Helps clean teeth and provides proper texture.
- Xylitol: Natural sweetener. Provides sweetness, may help prevent cavity-causing bacteria.
- Sodium cocoyl glutamate: Mild surfactant. Natural, gentle cleansing agent derived from coconut.
- Gluconate potassium: Stabilizer. Helps maintain product stability and consistency.
- Glycerin: Humectant. Prevents toothpaste from drying out, provides smooth texture.
- Hydrated silica: Abrasive, thickener. Additional cleaning power and texture enhancement.
- Xantham gum: Binder, thickener. Helps ingredients stay combined and provides proper consistency.
- Fluoride: Anti-cavity agent. Helps prevent tooth decay and strengthen enamel.
- Vitamin E: Antioxidant. May help protect gums and oral tissues.
- Aloe barbadensis: Soothing agent. May help reduce gum inflammation and provide comfort.
- Limonene: Flavoring. Provides citrus flavor and aroma.
- Water: Solvent, base. Helps combine ingredients and provides proper consistency.
- Calcium carbonate: Mild abrasive. Helps remove surface stains and plaque.
- Silica: Abrasive, thickener. Helps clean teeth and provides proper texture.
- Xylitol: Natural sweetener. Provides sweetness, may help prevent cavity-causing bacteria.
- Sodium cocoyl glutamate: Mild surfactant. Natural, gentle cleansing agent derived from coconut.
- Gluconate potassium: Stabilizer. Helps maintain product stability and consistency.
- Nano-hydroxyapatite: Remineralizing agent. Helps repair tooth enamel and reduce sensitivity.
- Coconut oil: Natural antimicrobial. May help reduce harmful bacteria in the mouth.
- Essential oil: Natural flavoring. Provides pleasant taste without artificial ingredients.
- Probiotics: Beneficial bacteria. May help balance oral microbiome.
Always formulated without:
Sodium lauryl sulfate
A harsh detergent that can cause canker sores and irritation.
Triclosan
An antibacterial chemical linked to hormone disruption and antibiotic resistance.
Artificial sweeteners
Such as saccharin or aspartame.
Chemical sweeteners with potential health concerns.
Parabens
Such as methylparaben or propylparaben.
Preservatives linked to endocrine disruption.
Microbeads
Plastic particles that can harm the environment and get trapped in gums.
The Paste Promise
We work with chemists who have a deep understanding of the safety and efficiency associated with our ingredients.
Paste is current on all oral care research in order to deliver the safest, most effective products to your home.
All Paste products are recyclable. Just make sure to cut off the lid before placing in the recycling bin.
We use ingredients from all over the world. We find the best, most ethically-created ingredients and support local economies.
All of our blends have been tested to ensure that they are safe for all users. Paste products are never tested on animals.
“As a dental hygienist, I saw firsthand how disconnected traditional oral care brands were from what patients actually needed.
I dreamed of creating something different – not just another oral care brand, but products combining clinical excellence with genuine purpose. I didn't just want to recommend products – I wanted to create them, bringing together clinical expertise with heart and intention.
Paste is not just about toothpaste – it's about bringing together people who believe in better, more intentional oral care. This is a movement to transform how we think about oral health, bringing together science and purpose in every product we create.”
Iman Zayed
Need to get in touch? We're here to help.
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Or e-mail us at:
info@hipaste.com